“How do I enhance my visibility to attract clients and grow my book of business?” is the most common question I get asked.
My response is: Think of a triangle whose three sides represent your individual brand, your firm’s brand and your professional networks’ brands. Each of these reinforces and strengthens the others. Remove any one of them and the model collapses.
In my article in Legal Business World, I explore this three-pronged approach to branding to enhance your marketing and business development strategy.
To read the entire article, download the PDF.