Rose McGowan, an actress who’s been exposing Harvey Weinstein for sexual harassment, caught my attention when she said, “Ladies of Hollywood, your silence is deafening.”

How do you stand out in an oversaturated market? Unlike other businesses, law firms cannot create buzz by releasing innovative products and updates—there is no equivalent to the iPhone X in the law trade.

It is true that tragedy momentarily unites. It is also true that trauma leaves an indelible mark and sometimes creates a wedge that cannot be removed.