How a company communicates with its executives and teams can be just as important as external messaging. A reputable brand can lose its value when employees come to believe management is hiding news that could impact their future.
Yet full transparency may disserve stakeholders and the company itself. ECOStrats knows how to balance their interests on behalf of managers who are navigating shifting pathways.
In the case of a multinational company defending a lawsuit over a succession plan, our team produced a series of internal communications for leadership to deliver and disseminate. Tied to key company events, separate statements made their way to executives and rank-and-file employees. When the situation passed, the messaging was credited with instilling clarity and dignity in the workplace and upholding stakeholder loyalty.