WE KEEP LAWYERS IN AND OUT OF THE PUBLIC EYE
ECO Strategic Communications is an international marketing and communications company based in Miami, FL. We collaborate with domestic and international law and professional service firms to achieve their business acquisition and retention goals in competitive markets around the world.
Read More…
ECOStrats?
Why...
ECO Strategic Communications provides effective marketing and media strategies for some of the best law firms in the world.
Don’t let your firm become one of the industry’s best-kept secrets.
You’ve built a great reputation, allow us to help you preserve it.
Through our services we harness the power of legal marketing and litigation public relations, connecting ideas, strategic thinking and skilled, efficient implementation.
EFFECTIVE MARKETING
We work with our clients to create individualized results-driven plans designed to meet specific goals, generating business.
OUR SERVICES
LIST OF SERVICES
ECO Strategic Communications draws on a dedicated team of the best professionals in the field ensuring access to expertise in all areas of strategic marketing and communications support functions.
WHO
Principal of ECO Strategic Communications, a Miami-based international marketing agency, concentrates on helping law and professional service firms achieve their business goals in competitive markets around the world.
Elizabeth C. Ortega
After university, I was in-house communications director of a prestigious Miami-based international law firm. There I honed the skills I now apply to work with international and domestic firms in nearly every aspect of the business of law.
Steadily, I collaborate with clients to achieve their business goals through strategic internal and external messaging. Also, I often advise and represent firms and their clients on how to effectively communicate their role in high-profile international legal matters. Our team puts lawyers and firms in the news–and, when necessary, keeps them out of the news.
My appreciation for communications and emotional intelligence enables me to build bridges between lawyers and firms worldwide so as to maximize their individual and collective strengths and brands.
Consistent with my leadership counsel to lawyers and unison with clients, I co-founded the International Academy of Financial Crime Litigators, a collaboration of experienced public-and private-litigation professionals working with the Basel Institute on Governance to expand worldwide access to solutions in economic crime cases.
During 25 years in the strategic communications counseling and marketing business, I have watched the legal world evolve into a dynamic and highly competitive global machine.
My focus has evolved concurrently, as I have managed virtually every aspect of what a lawyer, law firm and its clients may encounter in the litigation process. My educational background in communications and decades of experience have prepared me to address all of these professional situations.
When I started ECOStrats, I built a team of dedicated communicators, writers and graphic designers to support and amplify my expertise in such key areas as business strategizing,
crisis and reputation management, leadership coaching and marketing content creation.
A graduate of St. Bonaventure (New York) University, I earned my bachelor’s degree in journalism and mass communications with honors, followed by a master’s degree in integrated marketing communications with high honors.
“Elizabeth Ortega has an innate ability to capture the essence of her client’s objectives and transform and perfect them…”
— International & Business Disputes Attorney, USA
Spearheaded a strategic communications and public relations campaign on behalf of the liquidators in the $5.5 billion failure of Stanford International Bank of Antigua in the second-largest Ponzi scheme.
Designed a comprehensive marketing package – including copywriting, website and brochures – on behalf of a worldwide network of lawyers specialized in asset tracing and recovery.
Developed a full suite of online services for professionals seeking the return of asset losses to victims, in the range of billions of dollars. These services encompassed digital branding, building and monitoring a social media network, website and blog development, Search Engine Marketing, as well as digital public affairs and issue advocacy.
Devised and implemented a public relations plan and secured participation in strategically targeted conferences, as well as inclusion in legal guidebooks, to augment and preserve a trial litigation firm’s profile.
Using the principles of leadership coaching, worked with numerous managing and law firm partners to enhance their firms’ organizational efficiency.
Led a crisis communications management team on behalf of a one of the world’s leading crypto trading platforms involved in a $72 million security breach. Followed a rigorous communications strategy to further a recovery strategy and propagate legal developments.
- Spearheaded a strategic communications and public relations campaign on behalf of the liquidators in the $5.5 billion failure of Stanford International Bank of Antigua in the second-largest Ponzi scheme.
- Designed a comprehensive marketing package – including copywriting, website and brochures – on behalf of a worldwide network of lawyers specialized in asset tracing and recovery.
- Developed a full suite of online services for professionals seeking the return of asset losses to victims, in the range of billions of dollars. These services encompassed digital branding, building and monitoring a social media network, website and blog development, Search Engine Marketing, as well as digital public affairs and issue advocacy.
- Devised and implemented a public relations plan and secured participation in strategically targeted conferences, as well as inclusion in legal guidebooks, to augment and preserve a trial litigation firm’s profile.
- Using the principles of leadership coaching, worked with numerous managing and law firm partners to enhance their firms’ organizational efficiency.
- Led a crisis communications management team on behalf of a one of the world’s leading crypto trading platforms involved in a $72 million security breach. Followed a rigorous communications strategy to further a recovery strategy and propagate legal developments.
WORK EXAMPLES
Here are some...
“I think this is the best single piece of potentially needle moving case specific work that I’ve ever seen…”
– One of the best lawyers in the world, according to Who’sWhoLegal: Asset Recovery
We know legal marketing and litigation public relations. Legal marketing is a specialty and an art, just like practicing law. Unlike marketing real estate or other commodities, legal marketing and litigation public relations require experience in the field, an understanding of the marketplace and skill at developing marketing and media strategies that enhance brands and strengthen legal strategies.
ECOStrats partners with clients for the long haul. We are proud of the long-term relationships we have with our clients, some of whom we have worked with for five to ten years, not frequently encountered in the marketing field. Our client relationships are a result of our commitment, integrity and results-driven approach.
Opportunities to communicate with your target audiences through traditional media have declined, while many professional services firms (legal, accounting, and financial) face formidable challenges to their reputation and relationship-based marketing.
ECOStrats can help.
We understand the business of law and the world of complementary professional services firms including forensic accounting and financial services. We know how to help our clients achieve a competitive advantage through marketing strategies that address specific client goals and objectives.
ECOSTRATS?
Why...