How do you stand out in an oversaturated market? Unlike other businesses, law firms cannot create buzz by releasing innovative products and updates—there is no equivalent to the iPhone X in the law trade.

It is true that tragedy momentarily unites. It is also true that trauma leaves an indelible mark and sometimes creates a wedge that cannot be removed.

We already knew that posting impactful images gets more people to follow us. But what kinds of images do the best job? That’s a science in itself.